Toyota’s “Brothers” Spot to debut in the course of the Huge Recreation
Toronto, February 8, 2022 /CNW/ – The story of two Canadian Paralympian brothers shall be acknowledged globally when Toyota returns to the Huge Recreation with a 60-second advert. Toyota’s Huge Recreation advert – “Brothers” – is an inspiring message of dedication that highlights the facility of sport and reveals two real-life brothers: Brian McKeever (World and Canadian Staff Toyota Athletes and Canadian Most Adorned Winter Paralympian) and Robin McKeever (Olympian, Cross-country snowboarding/Paralympic information and coach, Para Nordic snowboarding).
“Brothers” takes viewers on the journey of the brothers’ lives from their childhood house Calgary, Alberta, the place he develops a ardour for cross-country snowboarding at age 19, navigating Brian’s lack of central imaginative and prescient on account of Stargardt macular degeneration. Regardless of residing with an untreated degenerative eye situation, Brian and his brother Robin proceed to coach collectively, which ultimately leads Robin to compete within the Olympic Winter Video games, and each brothers function Brian’s information. Collectively they compete within the Paralympic Winter Video games.
“There may be such unbelievable emotional energy once we can relate to tales which can be nearer to house – and that is particularly the case with our Canadian athletes: Brian and Robin. These brothers haven’t solely labored by their years of Paralympic achievements quite than captured our hearts, his story is one among resilience, dedication and unbelievable teamwork,” says Cyril Dimitris, Vice President of Gross sales and Advertising and marketing, Toyota Canada. “It reminds us that our potential to beat the ‘unimaginable’ slightly day by day helps us obtain even our largest desires. We achieve this a lot to spotlight our superb Staff Toyota athletes on this advert. We’re honored, and we want all of them the perfect of their competitions.”
The 60 Seconds spot begins with Robin instructing Brian to ski at a younger age. The brothers (portrayed by the actors) are then proven on tv admiring a cross-country snowboarding race, which sees teenage Brian making an attempt to maintain up with Robin whereas using a motorcycle up a neighborhood hill. The digital camera then cuts to a close-up X-ray of Brian’s eye, which depicts the second he realized of his Stargardt prognosis. Robin continues with snippets depicting moments from his coaching periods, whereas vocally guiding him, encouraging his brother to hold on. The spot ends with a scene of the particular McKeever brothers crossing the end line and profitable Paralympic gold with the uplifting message: “After Brian misplaced his sight, the McKeever brothers gained 10 Paralympic medals. Collectively.”
“I hope my story conjures up viewers to embark on their unimaginable – no matter it might be,” stated Brian McKeever, “I realized firsthand that with perseverance and the assist of a brother like Robin, something is feasible.”
“Brothers” will air in the course of the Huge Recreation’s first industrial break. 13 February 2022 (on NBC and CTV networks within the US Canada) “Brothers” was produced by Toyota’s report company, Saatchi & Saatchi in partnership with Dentsu, and directed by Seb Edwards.
In 2018, one other Canadian Paralympian, Lauren WoolstencroftThe title “Good Odds” was featured in a world Toyota advert, and marked the primary time that an automotive model didn’t function a car in a Huge Recreation advert.
Click on right here to see the 60-second “Brothers” spot. For pictures and credit, please click on right here.
About Toyota’s Paralympic and Olympic Partnership
In 2015, Toyota grew to become the official worldwide mobility associate of the Worldwide Olympic Committee and the Worldwide Paralympic Committee. Toyota believes that mobility goes far past vehicles. Their imaginative and prescient is to scale back limitations and construct a extra inclusive society, and this philosophy is the idea for the corporate’s transformation from a automobile firm to a mobility firm; If you find yourself free to maneuver, something is feasible. Toyota Canada It additionally grew to become an official mobility associate of the Canadian Olympic and Paralympic Committees in 2015, and the corporate’s dedication to sport and mobility extends to nationwide sports activities organizations together with Canada Snowboard, Canada Soccer, Freestyle Canada, Wheelchair Basketball Canada and Canada Basketball. 15 Canadian athletes additionally characterize Staff Toyota.
Supply Toyota Canada Inc.
For extra info: Media Contact: Nirali Rawal, Toyota Canada Inc., [email protected]