RICHMOND – The Virginia Division of Motor Automobiles (DMV) launched a brand new video collection utilizing humor to advertise secure driving.
The “Secure Driving is One thing We Can All Stay With” collection lately debuted within the Commonwealth at gasoline station pumps outfitted with social media, streaming providers, cable tv and video. The video can be considered on the DMV’s YouTube web page.
The idea is supposed to match abusive behaviors that individuals wouldn’t mix – comparable to texting within the ring throughout an MMA struggle – with rear wheel actions individuals do day-after-day, comparable to texting whereas driving.
Matters coated embody pace, drunk driving, distracted driving prevention and seat belt security.
“We needed these movies to be enjoyable to get individuals’s consideration, however the underlying message could be very severe,” stated Appearing DMV Commissioner Linda Ford, the governor’s freeway security consultant. “Accident deaths on our roadways proceed to rise. Every one among us may also help change that by changing into a safer driver.
To date this 12 months, 518 individuals have died in accidents on Virginia roadways, in response to the DMV.
The movies had been produced in Richmond by NDP and Tilt Inventive + Manufacturing.