By Dr. TM Roh, President and Head of MX Enterprise

After I go searching me, I ponder how a lot innovation exists in our world at this time. Nonetheless, what I’m most enthusiastic about is the event of the smartphone. This single gadget gave technique to new digital industries – for distant work, education, leisure and health – and the power to seize, discover and talk with anybody, anyplace with the contact of a finger.

Smartphones are the portal to infinite progress. And at Samsung, we by no means took it frivolously.

It’s not sufficient for cellular innovation to simply sustain with the world. We now have to go one step additional, so our know-how may help change the way in which we expertise the whole lot round us and make our lives simpler. For this reason we continuously push ourselves to interrupt the principles of what a smartphone can do.

Breaking the Guidelines to Begin the Subsequent Chapter in Smartphone Historical past

In 2011, the Galaxy Be aware mixed the comfort and portability of a smartphone with the vast display and notepad-like performance of a pill. Some emphasised a 5.3-inch show – thought-about too giant again then – however the Be aware made a legacy the place a bigger show is now commonplace. The S Pen additionally stunned everybody. It empowered folks to bridge creativity with productiveness – they may shortly jot down their ideas and concepts in Samsung Notes each time inspiration struck.

In 2019, we dared to redefine the smartphone as soon as once more. We launched our Galaxy Z Fold sequence and introduced a totally new type issue to the cellular trade. Our innovative foldable design modified the way in which folks use their telephones. With Flex Mode, video calls are hands-free and straightforward. And multitasking with a number of home windows can be a breeze, as your cellphone shrinks to the dimensions of a pill within the blink of an eye fixed. And as soon as once more, the trade took discover, with many cellular firms now following in our footsteps to make foldables the subsequent large factor.

Innovating by listening and paying attention to customers

In a sea of ​​smartphone similarities and iterative updates, our ambition stays steadfast: to detect the alerts which can be driving change – by listening to your suggestions – and proceed to ship the cellular experiences all of us must develop. empower for.

We all know a lot of you have been stunned when Samsung did not launch a brand new Galaxy Be aware final 12 months. You will love the unparalleled creativity and effectivity of the Galaxy Be aware sequence, which enabled you to change from gaming nirvana to high-octane productiveness instantly. You made enjoyable of the reside S Pen, which many say rivals ink on paper. And we’ve not forgotten concerning the experiences you’re keen on.

Catalyzing the Galaxy’s Subsequent Evolution

For years, Samsung has turned skeptics who used to suppose our concepts have been inconceivable. Whether or not it was an enormous display, a stylus that nobody knew they wanted or a pro-grade digital camera that might actually deliver cellular pictures out of the darkish.

With each new growth of Samsung Galaxy gadgets, now we have launched options that redefine the complete cellular class. And we’re about to rewrite the principles of the trade as soon as once more.
At Unpacked in February 2022, we’ll introduce you to probably the most outstanding S sequence gadgets we have made. The subsequent era of Galaxy S is bringing one of the best of our Samsung Galaxy experiences collectively into one nice gadget.

With this, you’ll personal the night time – Taking one of the best and brightest photos and movies you have ever captured with a cellphone. You too dominate the day With energy, velocity and gear that may’t be discovered anyplace else. Get pleasure from cutting-edge improvements made potential due to you Sensible Galaxy Expertise up to now. feeling good about being part of all most sturdy Galaxy ecosystem. And, sure, you will be serving to Samsung Rewrite the way forward for smartphones.

Prepare for the final word extremely expertise.

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