An formidable new development plan will see Xiaomi focusing on Apple, which goals to overhaul the Cupertino firm to turn into China’s largest premium smartphone model.

This follows information that Apple topped China in report iPhone 13 gross sales throughout This fall, reaching its all-time highest share of the smartphone market within the nation…

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Xiaomi rose to prominence basically aiming to be the ‘Apple of China’, with a slightly on-the-nose strategy.

The corporate offered the Mi Telephone and Mi Pad, put in an Android pores and skin to imitate the looks of iOS, copied Apple’s advertising supplies, emulated the Californian firm’s keynote displays, and the corporate’s founder and CEO Lei Jun not solely Started sporting denims and a black polo neck, slightly even utilizing the phrase ‘another factor’.

Apple’s then design chief Jony Ive was not impressed when Xiaomi copied the design of the iPhone X slightly below the signature notch. The corporate did the identical with the iPad mini.

Xiaomi is focusing on Apple anew

Though the corporate has considerably moved on from stealing Apple’s product design and identify, Lei Jun nonetheless goals to compete face-to-face with the iPhone, studies South China Morning Put up.

In keeping with the corporate’s founder and chief govt Lei Jun, Chinese language tech big Xiaomi Corp will problem Apple by specializing in the high-end section of the worldwide smartphone market. […]

,[We aim to] Totally benchmarked towards Apple in [terms of] merchandise and expertise, and turn into China’s largest high-end model within the subsequent three years,” stated Lei […]

Lei described the competitors within the high-end smartphone enviornment as “a conflict of life and demise”.

One benefit Xiaomi has over Apple is the size of its bodily presence in China – and it intends to construct on that.

Xiaomi introduced an formidable retail infrastructure program that may launch 20,000 new retail shops in rural areas of China over the subsequent three years, a area that accounts for 70 % of the home smartphone market. It at present operates a community of over 10,000 brick-and-mortar shops throughout the nation.

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